It’s been a rather fab few weeks for ethical fashion, so it seems as good a time as any to start my blog where I’ll be thinking and writing about sustainable style, whether that’s made-to-last, socially or environmentally friendly, bespoke, vintage, up-cycled, re-cycled or foraged in a good old charity shop (a personal favourite of mine).
Sustainable goes mainstream...
Following her successful collaboration with People Tree, I heard the good news that Emma Watson with be working with designer Alberta Ferretti on an organic collection. The the young actress and style icon in the making made quite an impressive offer to all those fashion designers and brands out there by stating ‘“I will put it out there that I will work for anyone for free if they are prepared to make their clothing fair-trade organic.” Great to see she's truly aware of what an impact her celebrity can have and I really admire her for doing so much to highlight and promote social issue in the industry.
Following her successful collaboration with People Tree, I heard the good news that Emma Watson with be working with designer Alberta Ferretti on an organic collection. The the young actress and style icon in the making made quite an impressive offer to all those fashion designers and brands out there by stating ‘“I will put it out there that I will work for anyone for free if they are prepared to make their clothing fair-trade organic.” Great to see she's truly aware of what an impact her celebrity can have and I really admire her for doing so much to highlight and promote social issue in the industry.
I popped along to the London College of Fashion recently to see the launch of their new make-up collaboration with The Body Shop, ‘Brush with Fashion’, supported by another ethically minded designer. WGSN winner and LCF alumni William Tempest was the star of the catwalk with stunning pieces from his SS11 collection. Though perhaps not known for it, Tempest is committed to producing fashion that’s fair; he uses biodegradable materials and works with suppliers / producers who adhere to fair trade principles (his clothes are manufactured in ethical factories.) Lets hope his commitment to ethical production will rub off on other designers (and consumers) who don’t think fashion can look stunning and be ethical.(Image Morgan O'Donnovan)
Also happy to see that once again LCF had a good diversity amongst their models – girls in their teens up to women in their 60s or 70s, as well as a healthy range of sizes. Though I wish it were more commonplace now and not something I even noticed or felt the need to comment on!
Next time...Christmas shopping (and maybe a bit of sewing too if I have time!)
