Ethique Ecoluxe Day

I recently teamed up with some marvellous women who like me, think that sustainable style can (and should) look fabulous, and not all tie-die hemp or crocheted raffia, as is the common misperception. Some time ago I met up with Pimmi Pande-Jones, founder of Ethique as well as Elina and Angeliki Grigoriou of Grigoriou Interiors to discuss how we could work together, and last month had the first of what we hope will be a series of events celebrating ethical luxury.

Pimmi with her WeWood watch



The inaugural Ethique Ecoluxe Day was held in the delicious Tibits restaurant in Heddon Street (if you haven't been I highly recommend it, the food is scrumptious and really pretty healthy too). One of the invited guests was the lovely Dotty from Eco Age (if you have been sitting under a rock for the past couple of years, Eco Age is the Chiswick boutique owned by Colin and Livia Firth, both of whom are huge supporters of sustainable style). Dotty posted a wonderful blog about the event which she described as  ‘a fantastic and inspiring day all round, very impressed by what each consultant had to offer and by Ethique’s outstanding service - a brilliant concept and a day I would love to attend again.’ Here’s a snippet of what else Dotty had to say:

‘Greeted by Zoe Robinson and Pimmi Pande-Jones, the organisers of the event who were looking far more stylish than my quite bedraggled self, I was handed my day’s itinerary in an official looking A4 brown envelope. This included a map of the day’s various locations on and around Regent Street and a list of the consultations Pimmi had kindly lined up for me: hair and make-up, interior design, wellness and styling  – all very exciting!

The day was put on by Pimmi’s own company Ethique, an ethical concierge service that specialises in organising your home and leisure life to provide you with ultimate luxury that is also sustainable. Pimmi had created this day for women to undertake consultations in all areas of their life, with specialists from ethical luxury brands giving one to one appointments. But, before my consultations began, a manicure at The Organic Pharmacy. How did Pimmi know that, above all, I would probably be in need of that first?’.

The Frockettes

On the day, I was on hand to give ethical style consultations, Elina was talking guests though stylishly sustainable interior design, plus we had a whole host of other wonderful event partners including the brilliant Gina Conway, Creative Director of Gina Conway Aveda salons and Natalia Debreu founder of Fluid Body. Please do have a look at Dotty’s review as she gives a great overview of the day and all those involved, plus some great photos too. You can read in full here.

Thanks also to the National Geographic Store, Organic Pharmacy, Stelios (Designer Vintage at Liberty)