Monday, June 20, 2011

We Are What We Wear - 1st published on Eco Age Blog

Junky Styling
To celebrate their 50th anniversary, UK based- charity Find Your Feet held ‘We Are What We Wear’, a charity auction and ethical fashion show at the wonderful Indian restaurant Mint Leaf just off Trafalgar Square. I had the exciting task of styling the show which meant researching and sourcing the perfect designers and outfits for this very special event. I was thrilled to be working with such an inspirational charity but my determination to put on a good show and help them raise as much as possible did mean the pressure was on!

The brief was to produce an uplifting, entertaining show with an Indian theme and I took care to select a wonderful range of inspirational designers both established and emerging, many with links to India or Malawi where the charity works. They included up-cycling innovators From Somewhere and Junky Styling whose designs have graced the red carpet, as well as exciting new jewellery brand Kumvana Gomani who creates simply beautiful pieces from plastic that would otherwise go into landfill.

We had some wonderful auction prizes including a dress from Outsider, jewellery from Joanna Cave and a signed copy of Amelia’s Compendium of Fashion Illustration (www.ameliasmagazine.com). We were very happy to be supported by pioneering brand People Tree ( gave us gorgeous goody bags!) as well as the elegant day-to-evening wear brand Outsider who produce in India using organic fabrics. Crucially all the designers who took part have a few very important things in common – they each succeed in creating beautiful,  long-lasting fashion that is produced with a respect for the environment and the people making it.

We were also incredibly lucky to also have an amazing backstage team lead by choreographer Shaun Fernandes from Big Chief Productions, make-up artist Lou Dartford (who
specialises in natural beauty), plus the brilliant celebrity hairstylist Lara Zee. And now to the models. Right from the start I was keen to work with a diverse group of models and with the help of Models 1 and Close Models we found just that, with ages ranging from 16 up to 60s, sizes 6 up to 12. The audience loved seeing more mature models on the catwalk, in fact the feedback we received on the designers, models and overall event was extremely positive...not surprising then that the evening raised £10,000 for Find Your Feet.

To find out more about Find Your Feet and their projects please visit their site. Have a look at the Think Style facebook page to browse the image gallery of the event

Miss India UK Worldwide wearing People Tree dress,
Leju bracelet, Kumvana Gomani necklace and Meher Kakalia shoes

All photos credited to Sanjay D Gohil

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